the dovo story
In the late 1980s, when the automobile industry was booming, Volvo conducted experiments to find a production method that could outperform the traditional assembly line. A new state-of-the-art factory was built in Uddevalla near Gothenburg in Sweden. Instead of the assembly line, production was organised as separate, self-governing workshops. Designers and experts in ergonomics and production techniques created an entirely new cutting-edge factory and even designed and produced a special shoe for the factory workers to wear, in collaboration with the shoe designer at Arbesko, Lars-Erik Karlsson. The Volvo shoe was produced by the old and well-renowned Docksta shoe factory. But the Uddevalla plant was short-lived, as the automobile industry met with less profitable times, and the experimental production facility was shut down in 1993, after only six years in operation. Volvo abandoned its new, revolutionary production methods, and the special shoe was all but forgotten until the Swedish artist Nina von Schmalensee happened upon the last of the Volvo shoe stock in a factory sale several years later. She bought a pair, which she loved, and she soon noticed that many others were fascinated by them too. She contacted the Docksta shoe factory, and eventually came to lead a project to resume production.
Today, it goes by the name of Dovo Shoe!